"China's 2020 consumer is in a town you've never heard of"

An Insight piece dated 19 April, 2013 in Thomson Reuter's "Trading China", an online market intelligence service, observes the following taglines -

"Young consumers key to China's macroeconomic rebalancing act; Post-'80s generation far more spend-thrift than their parents; Consumer trend shifting westward, to China's interior cities; Follows trend of manufacturing relocating to interior; Foreign brands focus on China's rapidly growing 3rd tier cities."

Download China's consumers by 2020 - Trading China, Thomson Reuters, March 2013

This is an apt follow-up on my earlier analysis in response to the oft-asked question "Is China making the consumer transition?"